“I’m gonna live forever; I’m gonna learn how to fly…” Lyrics we all remember from the 80′s, and the spirited message LG Mobile is banking on with its new ‘Get FameUs’ promotion. In short, LG Mobile has partnered up with the team behind the soon-to-be-released remake of “Fame” to create a promotion that targets teens [...]
During tough times, nothing beats getting something for free. And even if it won’t pay the bills, chocolate makes people happy. Check out Mars’ Real Chocolate Relief Act, a digital initiative where viral meets consumer awareness. In a nutshell (no pun intended; I usually opt for chocolate sans nuts), every Friday through October, Mars is [...]
The Ad Council’s summer campaign, “Buzzed Driving is Drunk Driving,” is indeed generating lots of buzz. Smart thINKing for sure – it’s creative, compelling and, best of all, takes a difficult topic from zero to eighty while encouraging others not to do the same. At the centerpiece of this campaign is a microsite featuring a [...]
