During tough times, nothing beats getting something for free. And even if it won’t pay the bills, chocolate makes people happy. Check out Mars’ Real Chocolate Relief Act, a digital initiative where viral meets consumer awareness. In a nutshell (no pun intended; I usually opt for chocolate sans nuts), every Friday through October, Mars is [...]
Growing up my brother had an unreasonable fear of sharks. Granted we were taken to see JAWS while at the beach, but he was afraid to even shower for weeks. This bus, promoting the National Geographic Channel’s “Built for the Kill” television program, would certainly get his attention. One minute here and gone the next is the [...]
So I know we already posted today, but just a quick post on why it was smart thINKing to stop at Crumbs Bake Shop when picking up dessert for a farewell dinner tonight. Present from left to right, starting from the top: S’mores: Chocolate cake topped with graham crackers, marshmallows and chocolate chips Good Guy: [...]
The Ad Council’s summer campaign, “Buzzed Driving is Drunk Driving,” is indeed generating lots of buzz. Smart thINKing for sure – it’s creative, compelling and, best of all, takes a difficult topic from zero to eighty while encouraging others not to do the same. At the centerpiece of this campaign is a microsite featuring a [...]
Having designed and produced many a sign for clients over the years – in many townships, municipal districts and areas with some of the most absurd rules and regulations imaginable – we’ve pretty much seen it all when it comes to getting signs approved. Yet it’s no secret that retail thrives with good signage. So what’s [...]
