One of three things is going down:
- Either someone from the makers of The Snuggie is related to a decision maker at “The Today Show”;
- This is extortion in the first degree.;
- Or the Snuggie’s PR machine is simply that good.
This morning’s coverage was stellar – and quite frankly, I’m jealous! All four hosts (including Matt Lauer, who on an earlier episode declared he would, “not be caught dead in a Snuggie“) donned a Snuggie while taking the segment to commercial.
Not sure how the folks at The Snuggie made this happen. But WOW! Watch their sales SOAR today. Talk about redefining the infomercial.